Empower Graphics - Case Study - Raising the Bar - Graphic Design: Brochure Design, Corporate Identity, Stationery, Brochures, Folders, Newsletter, Ads, Web Site Design



	Case Study: "Raising the Bar"

Client: Robert Shapiro and Associates

Project: Direct Mail Marketing Campaign

Target: Professional Service Firms

Challenge: To develop a three dimensional mailing piece that could not avoid being noticed

Solution: I designed a book cover to fit a novel size book with completely blank pages. The cover was designed to look as if the recipient wrote it. In this case, it was "written" by Gary Phillips, the Managing Partner of a law firm being solicited.

The inside front cover contains the bio and a "photograph" of the "author". The inside back cover contains corporate information about the "publisher" - Robert Shapiro and Associates.

Before mailing each book, Robert Shapiro wrote on page 1: "Let's get together and fill the pages!"

Result: Robert Shapiro was able to "get in the door" of several of his targets, leading to new clients and increased revenues.

"Raising the Bar" by Gary Phillips, Managing Partner of the targeted law firm.
The "publisher's" logo on the spine is Robert Shapiro and Associates' corporate mark.

The back cover showing "accolades" from "major publications"

The inside front cover contains the bio and a "photograph" of the "author".

As a photograph of each target was difficult to obtain, I used a photograph of someone with their hands in front of their face.

The inside back cover contains corporate information about the "publisher" - Robert Shapiro and Associates.

Corporate information about the "publisher", Robert Shapiro and Associates.

All inside pages of the book are completely blank. Before mailing each book, Robert Shapiro wrote on page 1: "Let's get together and fill the pages!"