Welcome to Empower Graphics and Eric Michalowsky

Project: Direct Mail Marketing Campaign

Target: Professional Service Firms

Challenge: To develop a three dimensional mailing piece that could not avoid being noticed

Solution: I designed a book cover to fit a novel size book with completely blank pages. The cover was designed to look as if the recipient wrote it. In this case, it was "written" by Gary Phillips, the Managing Partner of a law firm being solicited.

The inside front cover contains the bio and a "photograph" of the "author". The inside back cover contains corporate information about the "publisher" - Robert Shapiro and Associates.

Before mailing each book, Robert Shapiro wrote on page 1: "Let's get together and fill the pages!"

Result: Robert Shapiro was able to "get in the door" of several of his targets, leading to new clients and increased revenues.

		Client: Robert Shapiro and Associates Project: Direct Mail Marketing Campaign Target: Professional Service Firms Challenge: To develop a three dimensional mailing piece that could not avoid being noticed Solution: I designed a book cover to fit a novel size book with completely blank pages. The cover was designed to look as if the recipient wrote it. In this case, it was "written" by Gary Phillips, the Managing Partner of a law firm being solicited. The inside front cover contains the bio and a "photograph" of the "author". The inside back cover contains corporate information about the "publisher" - Robert Shapiro and Associates. Before mailing each book, Robert Shapiro wrote on page 1: "Let's get together and fill the pages!" Result: Robert Shapiro was able to "get in the door" of several of his targets, leading to new clients and increased revenues.